Post Hurricane Idalia: Resources for Hurricane Season

I hope you and your loved ones remained safe this week during Hurricane Idalia. Thankfully, with the path of the storm primarily on the West Coast of the state, we felt minimal impact here in Orlando. Our region is privileged to have an extraordinary network of major public and private entities…

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Orlando’s Tourism Industry Generates $87.6B Economic Impact

This week, new research by Tourism Economics found that as a result of 74 million visitors in 2022, our region’s travel and tourism industry generated a total economic impact of 87.6 billion dollars, a 31% increase over 2021. Tourism Economics is an Oxford Economics company focused on combining an…

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It’s Back! Visit Orlando’s Magical Dining Starts Today.

Visit Orlando’s Magical Dining officially kicks off today and runs through Oct.1! With more than 130 restaurants, including 21 new to the program and eight MICHELIN Guide restaurants, diners have more options than ever before. We’ve made Visit Orlando’s Magical Dining one of the best yet with the…

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Visit Orlando’s New Arts & Culture Series

One of Visit Orlando’s essential roles is to promote the entirety of our destination and its diverse offerings to audiences from around the world. To showcase our region’s array of talented artists and cultural experiences, Visit Orlando launched a new arts & culture series. Through this new…

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Orlando’s Opportunity for Growth

As the top destination in the country, it’s reasonable to wonder if we’ve reached maximum potential. Is Visit Orlando’s marketing incrementally impacting future visits and spending? Is there a point where our efforts and money don't move the needle? These questions have sparked recent public…

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NFL’s Pro Bowl Games Returns to Orlando!

On Tuesday, the National Football Association (NFL) named Orlando as the host of the 2024 Pro Bowl Games presented by Verizon! Orlando hosted four consecutive Pro Bowl competitions in 2017, 2018, 2019 and 2020. During the previous run of the Pro Bowl Week in Central Florida, Orlando welcomed over…

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Travel Industry Veteran Shares his Take on TDT

Earlier this summer, Orange County Mayor Jerry L. Demings formed a Tourist Development Tax (TDT) Citizen Advisory Task Force to discuss community investments we should be making utilizing future, unallocated TDT revenues that meet current guidelines in Florida Statutes. Visit Orlando presented to…

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Visit Orlando’s Magical Dining Returns Aug. 18

I’m thrilled to share that Visit Orlando’s Magical Dining is returning from Aug. 18 to Oct. 1 with more than 115 restaurants, including seven MICHELIN Guide restaurants and 16 first-time participants serving three-course, prix-fixe menus. In our 18th year, it was time to recognize the incredible…

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Meetings & Conventions Boost Summer

Summer travel is usually associated with leisure vacation, especially for Orlando. This summer, meetings and conventions are proving strong, with several conventions reporting increased attendance. Currently, the Amateur Athletic Union‘s (AAU) 50th Girls’ and Boys’ Junior National Volleyball…

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